Social Business Isn’t Over – We’ve Only Just Begun
For several years, we had been hearing how Enterprise 2.0 or Social Business is the “Next Big Thing”. Then, all of a sudden, the wind changed and a series of “social business is dead” articles...
View ArticleMoving Beyond Corporate Silos – One Agenda
If great social interaction is all about being authentic, transparent and increasingly real time, some things need to change. For a start, how about greater collaboration amongst customer facing teams?...
View ArticleIs Social Business Dead? The Argument Dissected
In recent weeks commentators have been debating whether social business is dead, sleeping or just waking up. As a pre-view to tomorrow’s webinar Is the Social Business Gold Rush Over? Justin Kirby...
View ArticleThe Future of Social Business – Part 1: What is Social Business?
In an excerpt from his recent White Paper on the Future of Social Business, Our Social Times founder, Luke Brynley-Jones explores the foundations of social business.
View ArticleSocial Business: Hype or Reality?
In this second excerpt from his recent White paper on The Future of Social Business, Our Social Times founder, Luke Brynley-Jones explores the hype around social business. This white paper is based on...
View ArticleBe very afraid: What happens when Marketing runs Customer Service?
Within a few years, social customer service is likely to become part of a single customer-facing team headed by Marketing. Why does that statement sound so scary?
View ArticleDoes social business start outside or inside the organisation?
This is the third in the series of blog posts taken from our recent white paper called The Future of Social Business. One of the unique factors of social business is that, potentially, it involves...
View ArticleCan social business be measured?
There is a notable lack of published examples of organisations implementing a social business strategy backed up by a comprehensive measurement programme. In this, the fourth in the series of blog...
View ArticleWhy hasn’t social business caught on more?
This is the fifth in the series of blog posts taken from our recent white paper called The Future of Social Business. You can read the previous post here or download the report here.
View Article3 Reasons Social Media Trumps Email for Business Communication
The average office worker checks their email every two minutes and spends roughly a third of their working day checking and responding to emails. What’s more, it takes employees around 16 minutes to...
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